Slogans for Bogans

When it comes to creating a good slogan for a brand you can’t just do it. Rather it takes a lot of hard work. The slogan needs to slip off your tongue but stick to your brain. Where do you want to go today? Who cares because advertising is everywhere you want to be, therefore the slogans we see sure as shit better stand out amongst the crowd. You want a slogan that changes everything. Again.

So, what can you do to ensure your slogan sticks out. Well for starters, like every creative idea, don’t just think small. Think different. Make sure the way you execute an idea has grace, space, pace… the slogan should be elegant. It needs to essentially sum up the benefit of the brand in one line. Which is pretty difficult if you want to reach out and touch someone in a meaningful way.

The goal is to get your audience thinking yeah ok, I’ll buy that product because I’m worth it. Nailing that perfect slogan isn’t gonna be easy, you can’t sit around and expect it to hit you in the face and say what up. I’m 90% sure 30% of copywriters who come up with the killer slogans you see retire immediately due to never being able to achieve that level of omfg awesomeness again. It’s just how this game works amigos.

On a side note, why are Adam and I such a good team? We try harder. And when you’ve got it, flaunt it. We do, we are cocky bastards who think we are awesome and no one can bring us down. The result? Finger lickin’ good work. Give us 20 minutes and we’ll give you the world. Just one tip from us to help you on your way, Guinness is good for you (or maybe that’s just from Adam, shits nasty).

Where was I? oh right, I was telling you how to be all you can be and write groundbreaking and age-defying slogans. To be honest I don’t know how to write slogans, I usually metaphorically punch Adam in the gut till he chokes something out then I edit it to make it better, then he whinges, then we change it a little, then I edit it to make it better. Just, don’t sit round jacking off, It’s what your right arm’s for, but please don’t squeeze the Charmin’. As I noted before you need to get active and hunt out a reason why people will buy and then condense it into a line. You want to end up with something that melts in your mouth, not in your hand (whatever that means).

Whatever you end up with make it the best a man can get. And with that, I conclude this blog post and collect my tally. 18 slogans used in this post. Shit, I was hoping for more. Well if you find like, 15 of them, and can tell me the brand they are for, then I’ll write a blog about your exploits in a pre-historic land set in the distant future. Put your answers on the facebook page.


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